Dec 10, 2012

Google vs Bing

Microsoft believes strongly in their search product, Bing.   The Bing Team recently published a blog post where they share research results showing that searchers prefer Bing over Google (see People Chose Bing Web Search Results Over Google Nearly 2:1 in Blind Comparison Tests – Really??). They believe that Google's hold on internet search is based on habit, not quality of results.

Reminiscent of the Coke-Pepsi challenge made popular in the 80's, I present Bing It On: A Microsoft sponsored opportunity to compare side-by-side search results for both Bing and Google. Enter your search terms, seconds later you have dueling results -- which set has the answer you are looking for?